E-Commerce
So You Want to Sell on Amazon
- Key Takeaways
Amazon is not a flexible storefront — it’s a rigid, rule-based system where many decisions are permanent and mistakes compound over time. - Testing and “figuring it out as you go” can backfire on Amazon. Even deleted products can leave behind conflicts that are difficult to undo.
- GTINs (Global Trade Item Numbers) identify real, physical products and are permanent once used. SKUs are internal tools — confusing the two is a common and costly mistake.
- Product structure must be planned before anything is created. Parents must exist before children, and incorrect variation trees are one of the biggest pitfalls for new sellers.
- Amazon prioritizes compliance over creativity. White-background primary images, structured copy, and strict formatting rules are not optional.
- Changes on Amazon are slow and inconsistent. Edits may take hours or days to appear, and repeated changes can make problems worse, not better.
- Details like product weight, dimensions, and packaging are critical backend data points — not minor fields — and incorrect values can affect eligibility, fees, and stability.
- Amazon rewards patience, structure, and precision. Sellers who rush or assume flexibility often end up rebuilding their listings from scratch.